the founder
Ebony Edwards – Global Event Producer, Founder & Agency Owner
Ebony Edwards is a global event producer, entrepreneur, and agency owner with over three decades of experience building brands, producing large-scale events, and developing high-impact marketing strategies. She is the founder of The EWE Agency and the creator of Soiree In The Cities Girls Night Out, a premier women-focused shopping and social experience established in 2010.
After closing the doors to her first brick-and-mortar business, Little Fairy Godmothers Princess Parties in Flourtown, PA, Ebony had already built a powerful community—amassing a database of over 25,000 women who had booked hundreds of events over a decade. Leveraging that audience and her deep understanding of experiential marketing, she launched Soiree In The Cities, which has grown into one of the leading girls’ night out shopping experiences where women come together to let their hair down, sip, shop, and discover emerging brands—especially women-led businesses.
Through her work as a global producer, Ebony has collaborated with major celebrities, brands, and organizations, contributing to high-profile events such as MTV Sweet 16, NBA All-Star, and NFL Super Bowl experiences, as well as exclusive celebrity family and corporate events. Her expertise in marketing and brand strategy led to professional collaboration with William Morris Endeavor in New York City—her birthplace—where her innovative outreach and branding strategies gained industry recognition.
Ebony has also produced national wealth-building tours and partnered with leading financial and emerging market brands, helping scale campaigns through strategic marketing and audience development that contributed to significant growth.
Through The EWE Agency, Ebony specializes in brand development, experiential marketing, and large-scale event production, helping companies increase visibility, expand their reach, and drive revenue through compelling brand storytelling—both locally and globally. She is also expanding into the nonprofit sector, helping organizations strengthen their impact, visibility, and messaging.
Ebony Edwards has been recognized in both local and global publications and is known for transforming ideas into scalable brands and unforgettable experiences. With multiple successful ventures under her leadership and a vision rooted in empowerment and innovation, she continues to create platforms that uplift women, amplify businesses, and build thriving communities.